Monthly Archives: December 2014

December 15, 2014

How to plan the perfect kid’s party…

Rochelle George and Kim Asprey know all the secrets to making your little one’s birthday truly special. Their new London based events company Ruby and Roo create bespoke and memorable children’s parties that celebrate the playfulness of childhood.  Here Kim Asprey explains why she started her high-end children’s party planning business and what her top tips are to make your kid’s party into a success…


Where did the idea for Ruby & Roo come from?

Rochelle and I have been friends for over eight years, and our backgrounds are a combination of working in child care and development, PR, marketing and events.

The idea for Ruby & Roo came about because we saw that there was a gap in the market for a completely bespoke and high-end children’s party planning company in London. We felt our combined experiences created a wonderful synergy and the perfect grounds for establishing this type of business together. The idea for the name Ruby & Roo stems from Rochelle’s nickname Roo and her antipodean roots…she is originally from New Zealand. We felt it added a lovely twist on your typical party planners’ names and has a nice ring to it too!

What do you enjoy most about organising parties? 

There is so much satisfaction in planning children’s parties to perfection. Seeing the guests’ faces light up in amazement when they enter the party is just the best feeling ever and makes all the hard work and preparation worthwhile. It is a joy to make these children’s dreams come to life and leaving them with lasting happy memories.


Tell us about the secrets of throwing a great kids party. What are your top three tips?

There are so many important aspects, but we would say the following are essential:

  • + Make a master to-do list which contains the most important details such as your guest list, contact information, supplies, dietary restrictions, RSVPs and so on
  • + Create a theme that your child will love – perhaps recreate a favourite Disney film or character. Send out invites in plenty of time to guarantee a good turnout
  • + Organise engaging and age appropriate activities for the children attending
  • + Show-stopping and lively performers are an absolute must if you want to keep the little ones happy
  • + Unique bespoke cakes that tie in with the theme can act as the centre piece of the party. The food you serve is equally important if not more for leaving a lasting impression with all guests

What is the most unique party request you have received so far? 

We received a brief recently to arrange a science party for a 6 year old girl and we had such fun bringing all the elements together! We organised for two ‘Mad Scientist’ entertainers to teach the children how to make ‘radioactive putty’ and mix dry ice potions. We created a bespoke hand sculpted three tier test tube birthday cake with a popping candy centre and marbled sponge. The candy bar was over-flowing with large test tubes filled with neon marshmallows, mad scientist cake pops, fizz whizz cosmic dust, gobstoppers, sherbet lolly’s and flying saucers. The science themed gift bags contained bubble science kits, a build-your-own microscope and a grow your own plant from gel kit – if only we could be six all over again!

What do you think sets you apart from all other kids party-planners in Central London?

Ruby and Roo is a collaboration of two dear friends who have a collective 30 years of experience working with children and in events. We love what we do and this is reflected in the personal service and great attention to detail that we offer. It is our aim to make every party truly special and memorable and we go the extra mile to achieve this.  We cater to all budgets and we have access to a wide network of trustworthy suppliers and CRB checked entertainers who we work with regularly.

We attend the parties ourselves to make sure everything is perfect and runs smoothly…..