It is remarkable to see how well children respond to praise to reinforce good behavior. We can see by observing our children’s innocent reactions, how it is in our DNA to welcome positive reinforcement to grow as a person…. And I have to admit, that even as an adult I’m not impartial to it either…
Little Butterfly London has received eight award nominations since our launch, last year in September 2014. I was very pleased to see that our baby skincare line is getting so strongly recognised. It has confirmed and even boosted my ambition to continue the journey I have started, and has made me reflect on how far we have come in such a short time. It is a pleasure to see our meticulously designed products and brand, reflected in the appreciation of this competitive market and hear people’s admiration for Little Butterfly London. I am amazed to see it travel from a light bulb idea, onto to the shelves of the country’s leading retailers.
We were delighted to see our ‘bubbles in the breeze’ top to toe wash win the Silver Award in The Green Parent magazine awards. The formulation is beautifully delicate and enriched with pure organic plant extracts such as meadowsweet, cucumber and oat kernel extract. Alongside this, our hero product, the ‘soft as moonlight’ nappy change cream, which contains more than 18 precious ingredients, has been nominated for five LBP (Loved By Parents) Awards. Our “fall into dreams” mother & baby massage oil, which contains only the most precious and selected ingredients, has been shortlisted for a FreeFrom Skincare award, and our entire range has been shortlisted for the “best infant skincare range” in the Little London Awards.
In many of these categories we are undeniably the smallest and youngest brand, competing with strong established players, which have been on the market for many years. We hope however, that what we lack in years on the market, we are making up with unparalleled quality in skincare formulations, all delicately packaged and presented.
Finally, receiving awards is wonderful, but it is only a confirmation that we are on the right track, not the end of the road. We are very grateful for the excellent response we have had from the media and will continue to strive for British excellence, and to provide only the best and safest skincare for the most precious skin of all, that of our little ones.