September 17, 2014

Finally here!

gudrun_106I always feel September is a month of transition; holidays are finally over, autumn is just on our doorstep and children go back to school. Maybe it is no coincidence then that it took until this September to finally announce the launch of my beautiful baby skincare brand. What started as a vague idea has blossomed into a proper business and it is incredibly exciting that the Little Butterfly products are now available to purchase from selected London stockists and from our e-commerce website.

The story of Little Butterfly is a very personal one. In spring 2012, when my son was a year old, I realised there were no organic-certified luxury baby skincare ranges available. There were some products out there, but none of them quite ticked all the boxes. I wanted something that was made of precious ingredients and presented with an air of elegance … essentially products that I would love to pamper my own baby with.

The road from idea to business is one that starts with lots of research. I spent many hours and days looking into the finer details of the skincare industry: how organic cosmetics were made, what products were on the market, what ingredients they contained and eventually found my own vision for Little Butterfly, the brand I decided to create.

So here we are – thanks to many amazingly talented (and patient!) people, who helped me along the way – Little Butterfly, Britain’s first organic-certified (by Ecocert) luxurious skincare range for babies, has finally taken flight …

All products are absolutely free from mineral oil, paraffin, parabens, silicones, SLS, DEA, TEA, PEGs and artificial fragrances. Created lovingly in England, with imaginative blends and only the most precious ingredients, the range is hypoallergenic, dermatologically tested and formulated to the very highest standards.

I hope you will enjoy discovering the world of Little Butterfly, just as I did creating it…