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our story


how Little Butterfly London took flight...



My inspiration for an exquisite, organic-certified baby skincare range came with the birth of my little boy, Lucas. As a new mother, I wanted to nurture his fragile newborn skin, giving him the best start in life, while making our time together as magical as possible.

Having been passionate about skincare since I was a girl, my standards for my son were high. Though I travelled the world, I couldn’t find a range that ticked all my boxes: organic, luxurious, gentle, effective  and absolutely safe. I sought out solutions for highly sensitive, irritation-prone newborn skin and wanted reassurance that no harmful ingredients were included. It was also important to me that the care of our planet was respected through ethical production and exemplary trading measures.

My explorations piqued my interest and I then began to embrace the study of organics. I immersed myself in the world of gentle plant actives and ingredients; those which nourish, soothe and protect. And with that, my dream was born: Britain’s first luxury, organic-certified baby skincare range.

a celebration of pregnancy

As a mother, I know how exciting and sometimes daunting it can be to see our bellies grow and our bodies change. Throughout my own experience, I strongly believed that whilst our bodies were working on creating magic, they also deserved to be cherished.

Pregnancy and early motherhood are fleeting times when women should be able to treasure and indulge their incredible bodies. Women deserve to slow down and immerse themselves in this important journey of creating and nurturing life. So my collection for mothers enhances natural beauty and helps women to bask in this magical period. The products reach beyond organic purity and bring comfort and pleasure, and lift the mood. They are perfectly safe to be used during pregnancy and breast-feeding, while being highly effective with their inclusion of powerful active plant ingredients that deliver visible results - alongside the enjoyment of beautiful textures and scents.

A luxurious indulgence for life's most cherished moments…

…precious organics for mothers & babies.

Gudrun Wurm - mother and founder of Little Butterfly London

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