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Privacy Policy

When you provide us with information through the website (‘this Site’) we respect your privacy. It is important for you to understand what information we collect about you during your visit and what we do with that information. Your visit to this site is subject to this privacy policy and our terms and conditions. This privacy policy was updated on Nov 2020.

About the information we collect

The only personal information we collect is information that you give us when you register and when you place an order. We use that information to service your account and to personalise your experience at The personal information Little Butterfly London will collect generally comprises name, address, gender, birth month and year, contact details (phone number, email address), credit card or bank details, and any information related to goods and service preferences. By providing such information to us, you will be deemed to have consented to our collection of such information. If you have provided us with the personal information of any third party, please ensure that you have their consent to do so.

If you would prefer that we do not collect any personally identifiable information from you, please do not provide us with any such information. Please note that if you do not wish to provide any personal information, you will not be able to make purchases on this Site. To protect your personal information, users registering at this Site must also enter a user name and password.

Use of personal information

We will never share your information with third parties, nor will we send you our own promotional e-mails without your consent. Any promotional email that you receive from us will also allow you to unsubscribe to further email promotions if you decide at a later stage that you no longer wish to receive emails with news and special offers from Little Butterfly London.

If you wish to see or amend your information visit the pages available under the your account menu on our website. Please note that your online account with Little Butterfly London is password-protected. You cannot access or view your personal information without your password.

When you transact with us online, in addition to the personal information that we collect from you, a temporary 'cookie' is used to connect your browser to our server until the transaction is complete. A 'cookie' is a message given to a web browser by a web server that allows the server to identify and interact more effectively with your computer.

If you have chosen to provide us with your contact information, by e.g. emailing our customer service department, registering at the Little Butterfly London Site, or placing an order, we may contact you regarding your customer service requests, service related issues or your order. You will for instance receive an order confirmation when you have placed an order at the Little Butterfly London site and upon registration you will receive a welcome email to confirm your registration. We may also contact you to respond to product questions or concerns that you may express. These types of communications are necessary to serve you, respond to your concerns and to provide the high level of customer service that we offer our customers.

If you opt-in during the Little Butterfly London site registration process or at other times when you submit personally identifiable information, the information you provide may be used to send you our newsletters, surveys or other communications containing product and event information or promotions such as free deliveries and product launches. For example, we may look at what you have previously ordered in an attempt to tell you about promotions that will be of particular interest to you. We will also assume that you have indicated your consent to opt-in if you have given us your details when placing an order without opting-out by un-ticking the consent boxes.

If you prefer not to receive such opt-In communications, please do not opt-in to receive these communications or, if you are giving us your details when placing an order, please opt-out when given the opportunity to do so. If you do opt-in (or if you do not opt-out when placing an order) and later decide that you would no longer like to receive these communications, you may change your preferences at any time you’re your account, opt out via our newsletter by clicking the ‘unsubscribe’ link or by sending us an email.

We implement various security measures in accordance with industry standards to protect the security of your personal information. Your personal information will be stored at facilities located in the UK. Please note that our website has a switch-off timer of 30 min if it remains inactive for any period. If you share a computer, we recommend that you always sign out (by closing all browser windows) before leaving it unattended.

We will continue to source, update and implement new technology in an effort to maintain the security of Little Butterfly London's information system. Little Butterfly London will have no liability for disclosure of information due to errors in transmission or unauthorised acts of third parties. In addition, we may disclose any information, including personally identifiable information, to comply with any applicable law, regulation, legal process or governmental request. We will also release specific information in special cases, such as if there is an attempted breach of security or a physical threat to you or others. We may also retain other companies and individuals to perform functions consistent with our Privacy Policy on our behalf. Examples include webhosting companies, credit card processing companies, fulfillment companies (e.g. companies that fill product orders or coordinate mailings) and email service providers. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose.

Under 18?

You may browse our Site, but you may not provide personal information to Little Butterfly London, register or make a purchase. The site is not designed for minors and we do not knowingly collect information from minors. If a minor has provided us with personally identifiable information, a parent or guardian of that minor may contact us if they would like this information deleted from our records. We will use reasonable efforts to delete the minor's information from our databases. If you are under 18 years of age and have any questions or concerns about this Site, please seek guidance from a parent or responsible adult.


By using Little Butterfly London's website and providing us with your personal information, you are accepting the privacy practices described in this policy statement. We may update our privacy policy from time to time. Please check back here occasionally. Updates to our privacy policy that would affect how we treat your personal information will not apply to information collected before we made the update, unless we first obtain your consent.

Contact us

We have taken great measures to ensure that your visit to is an excellent one and that your privacy is constantly respected. If you have any enquiries or concerns about our privacy practices please contact us via email at You can also write to us:

Little Butterfly Organic Ltd.

20 Havelock Road

Hastings TN34 1BP, UK

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