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Celebrating Earth Day

Every year on 22 April, Earth Day marks the anniversary of the birth of the modern environmental movement, formed in 1970. 

Following a huge oil spill in Santa Barbara, California in 1969, some 20 million people in the US took to the streets (10% of the population at the time), making it the largest single-day protest in history. Until that point, a factory could spew clouds of toxic smoke into the air or dump toxic waste into a stream and it was perfectly legal. There were no regulations to protect the environment. 

In 1970, US Senator and ardent conservationist, Gaylord Nelson founded Earth Day, forcing the issue onto the national agenda. Addressing the emerging consciousness about the state of our planet, the event would come to give a voice and put environmental concerns to the fore. It was the start of a revolution. 

In 1990, Earth Day went global, mobilising 200 million people in 140+ countries. Today, more than one billion people in 190+ countries come together to demonstrate support for environmental protection, making it the largest civic observance in the world.

The theme for Earth Day 2021 is Restore Our Earth™. This focuses on natural processes, emerging green technologies, and innovative thinking that can restore the world’s ecosystems. This year, the event will last three days, from 20-22 April.

Earth Day campaigns include:

- THE CANOPY PROJECT™: reforestation and planting trees for a greener future in order to benefit agriculture, provide vital habitat for animals, purify the air we breathe and provide economic development.

- FOOD AND THE ENVIRONMENT: adopting the latest techniques to support farmers, renew land, and capture carbon through regenerative agriculture and sustainable food practices.

- THE GREAT GLOBAL CLEANUP™: cleaning up our public places to reduce waste and plastic pollution - thereby improving habitats and preventing harm to wildlife, humans, oceans and fresh water.

- CLIMATE LITERACY: ensuring that students across the world benefit from high-quality education, to them develop into informed and engaged environmental stewards. 

- GLOBAL EARTH CHALLENGE™: the world’s largest coordinated citizen science campaign; with a mobile app that collects billions of observations in air and water quality, insect populations, plastic pollution and food sustainability.

At Little Butterfly London, we believe that every day is earth day, which is why we are certified by Ecocert Organic Cosmetic and Ecocert Cosmos Organic - two highly respected linking bodies that specialise in sustainable practices and address the important issues that are essential to environmental and human welfare.

To respect the health of the planet, Little Butterfly London will never include harmful ingredients such as synthetic chemicals, SLS, parabens or minerals oils that are associated with ecological harm.

The thirsty earth soaks up the rain,
And drinks, and gapes for drink again.
The plants suck in the earth and are
With constant drinking fresh and fair.
– Abraham Cowley (1618–67)

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